In The News
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NWSL expansion team Bay FC hires new CEO Brady Stewart
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ESPN
NWSL expansion side Bay FC has hired former Levi Strauss & Co. executive Brady Stewart to be the organization's first CEO. Bay FC was announced as the NWSL's 14th team in early April 2023 and is preparing for its inaugural 2024 season.
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Bay FC makes first official hire, names Brady Stewart as CEO
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Mercury News
Stewart comes to Bay FC after a long career in the consumer and retail industry, with her longest stint coming at San Francisco-based Levi Strauss and Co. In her 16 years at Levi’s, Stewart was in charge of growing the direct-to-consumer business for the 170-year-old clothing company.
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Bay FC names first CEO: Inside former retail exec Brady Stewart’s vision for NWSL team
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The Athletic
Bay FC, the NWSL’s newest expansion team, hired former Levi Strauss & Co executive Brady Stewart as its first CEO, the club announced Wednesday.
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Levi’s executive tapped as CEO of NWSL’s San Francisco Bay Area team
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Yahoo Finance
Levi Strauss & Co. executive Brady Stewart has been named chief executive officer of Bay FC, the National Women's Soccer League team set to launch in the San Francisco Bay Area in 2024.
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NWSL’s new Bay FC hope to ride World Cup wave of excitement
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Reuters
The founders behind the new National Women's Soccer League (NWSL) expansion team in California's San Francisco Bay Area believe this year's Women's World Cup will only add to their momentum as they kick off their inaugural season next year.
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NWSL’s San Francisco area expansion team dubbed Bay FC
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ESPN
The NWSL's 14th expansion team, one that will call the San Francisco Bay Area home and begin play in 2024, has been christened Bay FC, the organization announced on Thursday.
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Bay Area Pro Women’s Soccer Team Name, Logo, Colors Revealed
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NBC Bay Area
Welcome, Bay FC. That's the name for the Bay Area's newest professional sports team, a National Women's Soccer League expansion club.
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Bay Area’s First National Women’s Soccer League Team Kicks Off With Public Launch
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KQED
Bay Football Club, the Bay Area’s first National Women’s Soccer League (NWSL) team, got the ball rolling for the 2024 season at an official launch event at the Main Parade Lawn in San Francisco’s Presidio on Saturday.
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NWSL expansion team will be named Bay Football Club, crest unveiled ahead of 2024 debut
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CBSSports.com
The National Women's Soccer League will welcome two new teams in 2024, and the latest California expansion side is set to call the Bay Area home. The franchise unveiled its new name and colors for the upcoming season on Thursday, going by Bay FC.
