Privacy Policy

Effective: June 1, 2023

Your information privacy is important to us. We provide this Privacy Policy to explain how we collect, use, protect, and disclose information and data when you use the bayfc.com and shop.bayfc.com websites (“Site”) and related services offered by BAFC Holdings, LLC, and any other time you interact with our Company. (“Services”). This Privacy Policy also explains your choices for managing your information preferences, including opting out of certain uses of your information we have collected pursuant to this Privacy Policy. This Privacy Policy applies to all users of the Site and Services. The Site and Services are provided by BAFC Holdings, LLC (“Company” “we” “our” “us”).

BY USING THE SITE OR SERVICES, YOU AGREE TO THE COLLECTION, USE, AND DISCLOSURE OF YOUR INFORMATION AS DESCRIBED IN THIS PRIVACY POLICY. PLEASE READ IT CAREFULLY.

Information We Collect

We collect the following categories and types of information:

Contact Information: your first and last name, home zip code, email address, and phone number;
Account Information: username, password, and security questions (if you choose to use the Services and register an account, you are responsible for keeping your account credentials safe and we highly recommend that you do not share your username, password, or other access details with anyone else, but please contact us immediately if you believe your account has been compromised);
Other identifying information: IP address, device information (e.g., unique device identifier, device type, IP address, operating system), browser information (e.g., browser type), and location information (e.g., approximate geolocation);
Internet or other electronic activity: your log data, date and time stamps, browsing and click history, including information about how you navigate within our Site and Services and which elements of our Site and Services you use the most;
Payment information: your bank account, credit or debit card information and billing address if you make a purchase on the Site; and
Commercial information: products or services viewed on our Site.

How We Use Information

We use your information for the following categories of use:

Transactional Purposes: We use your contact information, account information, commercial information, and payment information to:
- Receive, process, confirm, send and track your order, subscription or registration;
- Communicate with you about your order, subscription or registration; and
- Process any subscription or registration you make to one of our Services.
Analytical Purposes: We use your other identifying information, internet or other electronic activity, and commercial information to analyze preferences, trends and statistics and better understand user interaction with the Site and Services.
Marketing and Promotional Purposes: We use your contact information, account information, commercial information, other identifying information, and internet or other electronic activity to:
- Inform you of our new products, services and offers;
- Provide you with targeted advertising;
- Run contests, promotions and sweepstakes; and
- Provide you with other information about our Company and the National Women’s Soccer League including its associated clubs, including personalized marketing communications.
Maintenance and Improvement of the Site and Services: We use your contact information, account information, commercial information, other identifying information, and internet or other electronic activity to:
- Provide you with the Site and Services, including to send you alerts about your account;
- Handle your customer services requests; and
- Help us diagnose technical and service problems and administer the Site and the Services.
Security and Fraud Prevention: We use your contact information, account information, other identifying information, commercial information, payment information, and internet or other electronic activity to protect the Site and Services, our Company, and others, and to prevent fraud, theft and misconduct.

Sources of Information

We collect information from the following sources:

We collect information directly from you. We collect contact information directly from you.
We collect information from you passively. We collect other identifying information and internet or other electronic activity passively using tools like browser cookies, web beacons/clear gifs/pixel tag, and other tracking technologies. This activity is further described in the Cookies section below.
We collect information from third parties. We may collect contact information from the National Women’s Soccer League.

Categories of Third Parties We Disclose Information To

The League and Business Partners

We may disclose information with the National Women’s Soccer League, other clubs, and our and their official marketing partners/sponsors, broadcast partners, and similar business partners, including for marketing purposes.

Service Providers

From time to time, we may establish a business relationship with other businesses whom we believe trustworthy and whose privacy practices are consistent with ours (“Service Providers”). For example, we may contract with Service Providers to provide certain services, such as hosting and maintenance, payment processors, data analytics, storage and management, and marketing and promotions. Each Service Provider must agree to use reasonable security procedures and practices, appropriate to the nature of the information involved, in order to protect your information from unauthorized access, use, or disclosure.

Our Affiliates

We may disclose information with businesses controlling, controlled by, or under common control with our Company.

Corporate Transactions

In connection with or anticipation of an asset sale, merger, bankruptcy, or other business transaction, we may disclose or transfer information.

Compliance with Laws and Law Enforcement

We cooperate with government and law enforcement officials and private parties to enforce and comply with the law. We may disclose information about you to government or law enforcement officials or private parties if, in our discretion, we believe it is necessary or appropriate in order to respond to legal requests (including court orders and subpoenas), to protect the safety, property, or rights of our company or of any third party, to prevent or stop any illegal, unethical, or legally actionable activity, or to comply with the law.

Social Media Entities

We may disclose information to social media entities when you request us to, such as through your use of social media widgets.

Cookies

We use cookies (a small text file placed on your computer to identify your computer and web browser), anonymous identifiers (a random string of characters that is used for the same purposes as a cookie), web beacons/clear gifs/pixel tag (a small graphic image that records a viewer’s visit to a website or email), and other tracking technologies. We use cookies and other similar technologies to analyze use of and improve the Site and Services. Most web browsers are initially set up to accept cookies. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent, however, certain features of the Site or Services may not work if you delete or disable cookies. Some of our Service Providers (defined below) may use their own cookies, anonymous identifiers, or other tracking technology in connection with the services they perform on our behalf.

This Site does not currently respond to “Do Not Track” signals of web browsers in general, as there currently are no uniform technological standards for recognizing and implementing “Do Not Track” signals. To learn more about “do not track” signals, you can visit http://www.allaboutdnt.com/.

Managing Your Information Preferences

You can opt out of receiving certain e-mails from us by e-mailing us at moc.cfyabobfsctd@tuotpo, or by following the link provided at the bottom of all marketing e-mails you receive from us. You are able to opt out of receiving marketing e-mails from us, however, you cannot opt out of receiving all e-mails from us, such as e-mails about the status of your account and/or purchases made. If you have questions or concerns regarding this Privacy Policy, please e-mail us at that same address.

Be Careful When You Share Information with Others

Please be aware that whenever you share information on any public area of the Site or Services, that information may be accessed by others. In addition, please remember that when you share information in any other communications with third parties, that information may be passed along or made public by others. This means that anyone with access to such information can potentially use it for any purpose, including sending unsolicited communications.

Security

We maintain physical, electronic, and procedural safeguards to protect the confidentiality and security of information transmitted to us. However, no security measures are perfect or impenetrable. As a result, while we strive to protect information transmitted on or through the Site or Services, we cannot and do not guarantee the security of any information you transmit on or through the Site or Services, and you do so at your own risk.

Social Features

Certain features of the Site and Services permit you to initiate interactions between the Site and Services and third-party services or platforms, such as social networks (“Social Features”). Social Features include features that allow you to click and access our pages on certain third-party platforms, such as Facebook, Instagram and Twitter, and from there to “like” or “share” our content on those platforms. Use of Social Features may entail a third party’s collection and/or use of your data. If you use Social Features or similar third-party services, information you post or otherwise make accessible may be publicly displayed by the third-party service you are using. Both the Company and the third party may have access to information about you and your use of both the Site and Services and the third-party service. For more information on third-party services and platforms, see the section 10 below, Links.

Links

Our Site and Services may contain links to other websites. A link to a third party’s website does not mean that we endorse it or that we are affiliated with it. We do not exercise control over third-party websites. You access such third-party websites or content at your own risk. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. You should always read the privacy policy of a third-party website before providing any information to the website. Information you share on third-party social networking platforms (such as Facebook, Instagram or Twitter) may also be viewable by other users of the Site and Services and/or users of those third-party platforms without limitation as to its use by us or by a third party.

Children’s Privacy

The Site and Services are intended for users who are 18 years old or older. We do not knowingly collect information from children under the age of 13. If we become aware that we have inadvertently received information from a child under the age of 13, we will make reasonable efforts to delete such information from our records.

Processing in the United States

Please be aware that your information and communications may be transferred to and maintained on servers or databases located outside your state, province, or country. If you are located outside of the United States, please be advised that we process and store all information in the United States. The laws in the United States may not be as protective of your privacy as those in your location. By using the Site or Services, you are agreeing to the collection, use, transfer, and disclosure of your information and communications will be governed by the applicable laws in the United States.

Notice to California Residents/Your California Privacy Rights

This section applies to you only if you are a California resident (“resident” or “residents”). For purposes of this section, references to “personal information” shall include “sensitive personal information,” as these terms are defined under the California Consumer Privacy Act (“CCPA”).

Processing of Personal Information

In the preceding 12 months, we collected and (where indicated below) disclosed for a business purpose the following categories of personal information and sensitive personal information (denoted by *) about residents:

Category	Categories of Recipients
Identifiers such as name, e-mail address, IP address	The National Women’s Soccer League and other member clubs, marketing partners/sponsors, broadcast partners, website hosting vendors, payment processors, data analytics, storage and management vendors, and marketing and promotions vendors
Customer records identified by state law (including the California law that requires reasonable security for certain categories of information) such as name, address, telephone number	The National Women’s Soccer League and other member clubs, marketing partners/sponsors, broadcast partners, website hosting vendors, payment processors, data analytics, storage and management vendors, and marketing and promotions vendors
Characteristics of protected classifications under California or federal law such as race, color, religion or creed, national origin or ancestry, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, veteran status, and citizenship	data storage and management vendors
Commercial information such as records of tickets and merchandise purchased	The National Women’s Soccer League and other member clubs, marketing partners/sponsors, broadcast partners, website hosting vendors, payment processors, data analytics, storage and management vendors, and marketing and promotions vendors
Internet or other similar network activity such as information regarding your interaction with the Site and Services	website hosting vendors, payment processors, data analytics, storage and management vendors, and marketing and promotions vendors
Geolocation data such as IP address	website hosting vendors, payment processors, data analytics, storage and management vendors, and marketing and promotions vendors
Audio, electronic, visual, thermal, olfactory, or similar information such as photographs, video recordings and voice recordings	The National Women’s Soccer League and other member clubs, and broadcast partners
Professional or employment-related information such as title of profession, employer, professional background, and resume	data storage and management vendors
Inferences drawn from other personal information such as profile reflecting your preferences	The National Women’s Soccer League and other member clubs, marketing partners/sponsors, broadcast partners, marketing and promotions vendors
Account access credentials* such as account log-in in combination with any required security or access code, password, or credentials allowing access to your account	website hosting vendors

The specific business or commercial purposes for which we collect your personal information and the categories of sources from which we collect your personal information are described in sections 2 and 3 above, How We Use Information, and Sources of Information. We only use and disclose sensitive personal information for the purposes specified in the CCPA.

We retain your personal information for as long as is reasonably necessary for the purposes specified in this Privacy Policy. When determining the length of time to retain your personal information, we consider various criteria, including whether we need the personal information to continue to provide you the Services, resolve a dispute, enforce our contractual agreements, prevent harm, promote safety, security and integrity, or protect ourselves, including our rights, property or products.

We disclosed personal information over the preceding 12 months for the following business or commercial purposes:

to communicate with you, provide you with products and services, to market to you, etc.
to maintain and secure your account with us
to process your payment, to provide you with merchandise, tickets or other products and services you have requested

Selling and/or Sharing of Personal Information

We do not have actual knowledge that we “sell” or “share” (as those terms are defined under the CCPA and used throughout this section) personal information of residents under 16 years of age. However, we do sell and/or share certain categories of personal information and, in the preceding 12 months, we have sold and/or shared the following categories of personal information about residents:

Category	Sold and/or Shared?	Categories of Recipients
Identifiers such as name, e-mail address, IP address	Sold and/or Shared	The National Women’s Soccer League, marketing partners/sponsors, broadcast partners, and data analytics vendors
Customer records identified by state law (including the California law that requires reasonable security for certain categories of information) such as name, address, telephone number	Sold and/or Shared	The National Women’s Soccer League, marketing partners/sponsors, broadcast partners, and data analytics vendors
Commercial information such as records of tickets and merchandise purchased	Sold and/or Shared	The National Women’s Soccer League, marketing partners/sponsors, broadcast partners, and data analytics vendors
Internet or other similar network activity such as information regarding your interaction with the Site and Services	Sold and/or Shared	data analytics vendors
Geolocation data such as IP address	Sold and/or Shared	data analytics vendors
Audio, electronic, visual, thermal, olfactory, or similar information such as photographs, video recordings and voice recordings	Sold and/or Shared	The National Women’s Soccer League, and broadcast partners
Inferences drawn from other personal information such as profile reflecting your preferences	Sold and/or Shared	The National Women’s Soccer League, marketing partners/sponsors, broadcast partners, marketing and promotions vendors

We sold and/or shared personal information over the preceding 12 months for the following business purposes:

Targeted advertising
Joint promotions and advertising, including with the National Women’s Soccer League and its member clubs, marketing partners/sponsors, broadcast partners, and other business partners.

Your California Privacy Rights

As a California resident, you may have the rights listed below in relation to personal information that we have collected about you. However, these rights are not absolute, and in certain cases, we may decline your request as permitted by law.

Right to Know. You have a right to request the following information about our collection, use and disclosure of your personal information:
- Categories of personal information we have collected, disclosed for a business purpose, sold, or shared;
- Categories of sources from which we collected personal information;
- The business or commercial purposes for collecting, selling, and/or sharing personal information;
- Categories of third parties to whom the personal information was disclosed for a business purpose, sold, or shared; and
- Specific pieces of personal information we have collected.
Right to Delete. You have a right to request that we delete personal information we maintain about you.
Right to Correct. You have a right to request that we correct inaccurate personal information we maintain about you.
Right to Opt Out of Sale or Sharing. You have a right to direct us not to sell or share your personal information. To exercise this right, please contact us at moc.cfyabobfsctd@tuotpo.
Right to Non-Discrimination. We will not discriminate against you for exercising any of these rights.

You may exercise any of these rights by contacting us using the information provided below. We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or government issued ID, before providing a substantive response to the request. You may designate, in writing or through a power of attorney document, an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us.

In addition, California law permits residents to request certain details about how their “personal information” (as defined in California Civil Code Section 1798.83) is shared with third parties for their direct marketing purposes. We may from time to time elect to share certain personal information about you with third parties for those third parties’ direct marketing purposes. Residents may, under certain circumstances, obtain the categories of personal information shared and the names and addresses of all third parties that received personal information for their direct marketing purposes during the immediately prior calendar year. To make such a request, please contact us using the information listed below. Please note that we are only required to respond to one request per resident each year.

Privacy Policy Changes

We may change this Privacy Policy from time to time. If we make material changes to the way in which we use information we collect, we will use reasonable efforts to notify you (such as by posting notice of such changes on the Site, or by other means consistent with applicable law) and will take additional steps as required by applicable law. Those changes will go into effect on the “Revised” date shown in the revised Privacy Policy. By continuing to use the Site or Services, you are consenting to the revised Privacy Policy. If you do not agree to any updates to this Privacy Policy, please do not access or continue to use the Site or Services.

Contact Us

If you have any questions or concerns, you may contact us at moc.cfyabobfsctd@tuotpo.

Please print a copy of this privacy policy for your records and PLEASE check the Site frequently for any changes.