SAN FRANCISCO, Calif. (Oct. 24, 2025) – Bay FC today announced an organizational change as it moves into its next phase of growth. Brady Stewart has stepped down from her role as Chief Executive Officer.
Stewart helped set the foundation for Bay FC’s startup success during the club’s first two seasons. During Stewart’s tenure, Bay FC executed on several key milestones, including the groundbreaking on a permanent Sports Performance Center on Treasure Island in San Francisco and recording the highest-ever attendance for a women’s professional league match in the U.S. In just two years, the club has already become a commercial leader within the National Women’s Soccer League.
Brady Stewart said:
“I’m incredibly proud of what we built at Bay FC. In just two years, we made history – both here in the Bay Area and in women’s sports globally – by proving what’s possible when vision, commitment, and community come together. I’m deeply grateful to the Bay Area and to our fans, whose passion and support from day one helped turn Bay FC into a model of success for women’s sports. As I look ahead, I’m excited to return to my roots in direct-to-consumer business and take the lessons of building Bay FC into its historic first chapter with me. I will always cherish this experience and the wonderful opportunity to contribute to the growth of women’s sports.”
Alan Waxman, Chair of Bay FC, said:
“Brady put her heart and soul into this organization and on behalf of everyone across Bay FC we want to thank her for her contributions to building the club. We started this organization two years ago from scratch. During Brady’s time here, Bay FC has established itself as a commercial leader and as a brand full of meaning and purpose for the Bay Area and beyond. As Bay FC enters its next phase of growth, we couldn’t be more excited about the club’s future.”
Bay FC has begun a search for the next leader of the organization and will announce a new CEO in due course.
About Bay Football Club
Bay Football Club (Bay FC) is the professional soccer franchise representing the Bay Area and the 14th team to join the National Women’s Soccer League (NWSL). Bay FC was established in April 2023 and co-founded by USWNT legends Brandi Chastain, Leslie Osborne, Danielle Slaton, and Aly Wagner in partnership with global investment firm Sixth Street and an investor group of leading tech, business and sports executives. Sixth Street’s investment is the largest institutional investment to date in a women’s professional sports franchise. Bay FC is changing the face of women’s soccer as we know it. The Club began play in the 2024 season. Tickets are now on sale for Bay FC at BayFC.com and fans can follow Bay FC’s social channels (@wearebayfc) for the latest news, merchandise, and events.
