Bay FC celebrates founding partner Trader Joe’s with special in-stadium activities
SAN FRANCISCO, Calif. (July 30, 2025) – Bay FC, the professional soccer franchise representing the Bay Area in the National Women’s Soccer League (NWSL), will spotlight founding sponsor Trader Joe’s as the presenting partner during its match against the Houston Dash on Saturday, Aug. 2 at 7:00 p.m. PT. From the time gates open to the final whistle, Bay FC’s multi-year partnership with Trader Joe’s will be on display with all ticketed fans receiving an exclusive co-branded Bay FC x Trader Joe’s mini tote bag and the opportunity to enjoy expanded FanFest activities.
“As a founding partner of our club, Trader Joe’s is more than just a sponsor — they represent our shared commitment to serving communities across every corner of the Bay Area,” said Bay FC CEO Brady Stewart. “Together, we’re supporting hunger-relief organizations across the Bay Area, prioritizing community relationships, building inclusive environments, and advancing women’s soccer both on and off the pitch.”
In 2024, during Bay FC’s inaugural season, the Club announced a multi-year partnership with Trader Joe’s, the first time the national chain has partnered with an NWSL club. Last season, Trader Joe’s joined Sutter Health, Visa, and Sixth Street as Bay FC’s kit sponsors. The partnership aims to promote children’s nutrition and address food insecurity in the Bay Area through initiatives like the Kick Hunger powered by Trader Joe’s, which donates $250 per Bay FC corner kick—up to $25,000—to the Alameda County Community Food Bank. Trader Joe’s also provides healthy snacks to youth community groups at every Bay FC home match, reinforcing its commitment to supporting local families beyond the pitch.
In addition to the Bay FC x Trader Joe’s mini tote bag giveaway, Bay FC encourages all supporters to arrive early and participate in expanded FanFest activities, which will feature:
- Interactive Bagging Contest: Fans can test their skills in an on-stage bagging competition with an opportunity to win prizes.
- Stadium Scavenger Hunt: The scavenger hunt will feature participants finding special Trader Joe’s-themed plush animals, with winners earning fun giveaways.
- Spin to Win Activation: Multiple opportunities to win customer-favorite Trader Joe’s products, snacks, and more.
- Fan of the Match: A special in-game celebration honoring a lucky fan will occur during halftime, with that fan receiving a special Trader Joe’s gift bag.
Please Note: While the Bay FC Mini Tote Bags are permitted for this match, they do not meet the bag policy and entry requirements for PayPal Park and will not be allowed at future matches.
Kickoff for this weekend’s contest vs. Houston is set for 7 p.m. PT, with gates opening to fans at 5 p.m. PT. The match will be broadcast live on ION. Tickets remain available at BayFC.com/tickets.
About Bay Football Club
Bay Football Club (Bay FC) is the women’s professional soccer franchise representing the Bay Area and the 14th team to join the National Women’s Soccer League (NWSL). Bay FC was established in April 2023 and co-founded by USWNT legends Brandi Chastain, Leslie Osborne, Danielle Slaton, and Aly Wagner in partnership with global investment firm Sixth Street and an investor group of leading tech, business and sports executives. Sixth Street’s investment is the largest institutional investment to date in a women’s professional sports franchise. Bay FC is changing the face of women’s soccer as we know it. Beginning play in the 2024 season, we are building a squad that will play the beautiful game with power, passion, energy, and creativity. Tickets are now on sale for Bay FC at https://bayfc.com and fans can follow Bay FC’s social channels (@wearebayfc) for the latest news, merchandise, and events.
About Trader Joe’s
Trader Joe’s is a national chain of neighborhood grocery stores committed to providing customers outstanding values—the best quality products at the best everyday prices—and a welcoming, rewarding shopping experience. From unique foods and beverages that you won’t find anywhere else to daily staples like milk, eggs, and bananas, Trader Joe’s offers a wide selection of both domestic and imported products, all of which have been approved by the Trader Joe’s tasting panel. As a neighborhood grocery store, every Trader Joe’s store donates 100% of products that go unsold but remain fit to enjoy to a wide range of food banks and food recovery agencies, seven days a week.
Trader Joe’s began in 1967 in the Los Angeles area and has since expanded to more than 585 stores in 42 states and Washington, D.C. • Learn more at www.traderjoes.com.
