Mallette will leverage decades of experience in sports and entertainment to grow Bay FC’s partnerships and deepen fan engagement
SAN FRANCISCO (Nov. 10, 2025) – Bay FC announced today that Brenden Mallette has been appointed the Club’s new Chief Revenue Officer. With extensive experience across sports and entertainment, Mallette will oversee all revenue operations, including corporate partnerships, ticket sales, and merchandise, as Bay FC enters its next stage of growth.
“Brenden’s passion for building strategic partnerships, along with his extensive experience in business development across the sports and entertainment industries, will help Bay FC set a new industry standard,” said Bay FC Interim CEO Russell Wolff. “He will play a key role in Bay FC continuing to develop meaningful partnerships and innovative solutions that connect with brands and Bay FC fans everywhere, driving Bay FC forward.”
Mallette joins Bay FC from the New York Mets, where he served as Senior Vice President of Corporate Partnerships for the past three years. He brings eight seasons of professional baseball experience, including leading the San Francisco Giants’ partnerships and business development team from 2016 to 2020. Before his time with the Mets and professional baseball, Mallette was the Senior Vice President of Corporate Partnerships and Engagement for the Detroit Pistons. A native of Toronto, Canada, he spent the previous decade in leadership roles at Live Nation and Maple Leaf Sports & Entertainment, a premier sports and entertainment company based in Toronto.
“The opportunity to come back to the Bay Area and work for an organization that is redefining what’s possible in women’s sports, media, and business is something very few people get to experience,” said Brenden Mallette. “I’m very humbled and excited to join this team to help turn that momentum into a lasting legacy on and off the pitch.”
As Chief Revenue Officer, Mallette will continue to grow Bay FC’s commercial strategy, driving growth and innovation while deepening the Club’s connection to fans and partners. His hiring marks a key step as Bay FC advances its vision to become a global sports franchise.
About Bay Football Club
Bay Football Club (Bay FC) is the professional soccer franchise representing the Bay Area and the 14th team to join the National Women’s Soccer League (NWSL). Bay FC was established in April 2023 and co-founded by USWNT legends Brandi Chastain, Leslie Osborne, Danielle Slaton, and Aly Wagner in partnership with global investment firm Sixth Street and an investor group of leading tech, business and sports executives. Sixth Street’s investment is the largest institutional investment to date in a women’s professional sports franchise. Bay FC is changing the face of women’s soccer as we know it. The Club began play in the 2024 season. Tickets are now on sale for Bay FC at bayfc.com and fans can follow Bay FC’s social channels (@wearebayfc) for the latest news, merchandise, and events.
