This week, at SPOBIS in Hamburg, Germany, one of the world’s biggest sports business events, Bay FC co-founder and USWNT legend Brandi Chastain joined Chief Revenue Officer Brenden Mallet, Executive Vice President of Communications, Community Impact, and Public Affairs Lisa Goodwin Scharff, and Bay Collective CEO Kay Cossington for a masterclass on building the future of women’s sports—from defining moments to building durable institutions together with support from brands like Bay FC Founding Partner Visa.
The core message? The growth of women’s sports is not accidental—it is built. Built through long-term investment. Built through partnerships that prioritize the athlete and her well-being. Built by fans, the next generation, and sustainable infrastructure.
Bay FC is working with support from Founding Partner Visa to develop a new playbook for women’s professional sports, centered on the athlete experience, authentic community engagement, and sustainable growth. From selling out The Show at Oracle Park to investing in the future through the all-girls Players of Tomorrow League in partnership with the Boys and Girls Clubs of San Francisco, Bay FC is showing what’s possible when vision and dedication unite.
Chastain, whose iconic 1999 World Cup moment inspired a nation, shared valuable insights on transforming a defining event into a lasting movement. Her perspective, combined with Bay FC’s leadership, emphasizes the importance of honoring pioneers and recognizing the effort required to reach milestones, while building something enduring for future generations.
Go Bay!
