Bay FC Taps Emma Coates to Lead Club into New Era
Emma Coates joins Bay FC after guiding England’s Women’s Under-23s since 2023, earning recognition for developing emerging talent, strengthening team culture, and championing a modern, possession-driven style of play. Her experience also extends to England’s senior national team, where she contributed to the Lionesses’ back-to-back UEFA Women’s EURO titles in 2022 and 2025 and their run to the 2023 World Cup Final.
With Coates at the helm, a new era is taking shape at Bay FC.
Win An EMMA Coates Autographed Soccer Ball
About Emma Coates
Emma Coates brings a rare blend of tactical clarity, developmental vision, and personal warmth to her role as Bay FC head coach. With a decade of experience leading club and national teams, she has excelled in guiding emerging talent through England’s youth system. Her work with the U-19s and U-23s reflects a coach who not only pursues results but also elevates players—bridging the gap between potential and performance.
Coaching Experience
England Football Association
2023-25: Head Coach, Under-23 Women’s National Team
2025: Interim Head of Youth Development
2017-23: Head Coach, Under-19 Women’s National Team
Doncaster Belles (WSL)
2016-17: Head Coach
2014-16: Assistant Coach
Leeds United Academy
2010-16: Coach
About Emma Coates
Emma Coates brings a rare blend of tactical clarity, developmental vision, and personal warmth to her role as Bay FC head coach. With a decade of experience leading club and national teams, she has excelled in guiding emerging talent through England’s youth system. Her work with the U-19s and U-23s reflects a coach who not only pursues results but also elevates players—bridging the gap between potential and performance.
Coaching Experience
England Football Association
2023-25: Head Coach, Under-23 Women’s National Team
2025: Interim Head of Youth Development
2017-23: Head Coach, Under-19 Women’s National Team
Doncaster Belles (WSL)
2016-17: Head Coach
2014-16: Assistant Coach
Leeds United Academy
2010-16: Coach
Coach Coates on Leadership, Style of Play and Club’s Next Chapter
The new Bay FC head coach shares her strategic priorities and vision for an attack-minded, unpredictable style of play.
» Read More
Emma Coates Introductory Press Conference
Bay FC officially introduced new Head Coach Emma Coates at a press conference in San Francisco on Dec. 10.
» Watch Video
New Head Coach for Bay FC, Emma Coates
Coates was previously at the helm of England’s Women’s Under-23s and focused on developing emerging talent in women’s football.
» Read More
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