In The News
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Bay FC will select first in expansion draft as NWSL sets roster rules for new clubs
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Mercury News
Bay FC still does not know when the 2024 National Women’s Soccer League’s expansion draft will take place. But as of Wednesday, they know they’re on the clock.
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CEO of Bay FC says region’s excitement, soccer roots key for new women’s team
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ABC7 Bay Area
Next spring in 2024, the Bay Area's newest sports team will take the field. Women's soccer team Bay FC will be loaded with some of the world's best talent, fresh off this summer's World Cup.
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Women’s sports is experiencing an investment boom: ‘More than a moment’
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San Francisco Chronicle
Two years ago, a National Women’s Soccer League team cost around $2 million. Bay FC’s $53 million expansion fee and more than $100 million investment — mostly towards the construction of a practice facility — announced in April has been one of the developments that has turned the women’s sports investment conversation on its head.
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Lucy Rushton on becoming Bay FC’s first general manager: ‘This is an incredibly ambitious group’
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The Athletic
Lucy Rushton has always been a trailblazer of sorts. For five years, she served as Atlanta United’s head of technical recruitment and analysis, helping launch one of Major League Soccer’s most successful expansion sides. At D.C. United, she became just the second woman in history to serve as a general manager of an MLS club, and the first whose responsibilities included the technical aspects of the game.
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‘Barrier breaker’ Lucy Rushton joins Bay FC as general manager
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Just Women's Sports
Bay FC has its general manager in Lucy Rushton, the NWSL expansion club announced Thursday. The hire comes after Bay FC was announced as the NWSL’s 14th team in April. The team is set to begin play in 2024.
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New NWSL team Bay FC hires general manager with MLS experience, names CEO
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San Francisco Chronicle
The new Bay Area NWSL team, Bay FC, has hired Lucy Rushton as its first general manager, The Chronicle confirmed on Wednesday.
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NWSL expansion team Bay FC hires new CEO Brady Stewart
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ESPN
NWSL expansion side Bay FC has hired former Levi Strauss & Co. executive Brady Stewart to be the organization's first CEO. Bay FC was announced as the NWSL's 14th team in early April 2023 and is preparing for its inaugural 2024 season.
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Bay FC makes first official hire, names Brady Stewart as CEO
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Mercury News
Stewart comes to Bay FC after a long career in the consumer and retail industry, with her longest stint coming at San Francisco-based Levi Strauss and Co. In her 16 years at Levi’s, Stewart was in charge of growing the direct-to-consumer business for the 170-year-old clothing company.
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Bay FC names first CEO: Inside former retail exec Brady Stewart’s vision for NWSL team
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The Athletic
Bay FC, the NWSL’s newest expansion team, hired former Levi Strauss & Co executive Brady Stewart as its first CEO, the club announced Wednesday.
