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Press Release

Bay FC Announces Founding Partner Sponsorship with PNC Bank

Multi-year sponsorship includes a strong focus on promoting women’s financial success

SAN FRANCISCO, (Feb. 7, 2024) – Bay FC, the new women’s professional soccer franchise representing the Bay Area in the National Women’s Soccer League (NWSL), today announced a multi-year partnership with PNC, one of the largest diversified financial services institutions in the United States. PNC Bank will be a Founding Partner of the team. 

The two organizations also are developing joint programs to connect, engage, and inspire Bay Area women to achieve their personal and professional financial goals. Those new programs include Bay FC’s Goals for Grants powered by PNC. Through PNC’s sponsorship, Bay FC will donate $1,000 for every Bay FC goal scored this season to local organizations. The grants will support local efforts that help Bay Area women who own or lead businesses achieve financial success. 

“PNC Bank’s dedication to supporting their customers and communities mirror what Bay FC is building,” said Bay FC CEO Brady Stewart. “We want to thank PNC Bank for their commitment to financial success, including its longstanding engagement and support for women in our community and our athletes.”  

As part of the agreement, PNC will also provide financial empowerment programs to Bay FC players, coaches, and front office staff. 

“PNC is proud to team with these professional women performing at the highest levels of their sport, while working to support women’s financial success throughout the Bay Area,” said Megan Schoettmer, PNC Bank regional president for Northern California. “As one of the nation’s largest banks, we look forward to helping this exciting new club achieve its goals both on and off the pitch.” 

PNC opened a Northern California office of the Regional President in August 2022 as part of a coast-to-coast expansion.  Since then, PNC’s presence has steadily grown throughout the region. 

PNC’s commitment to women includes nearly 5,000 PNC-Certified Women’s Business Advocates (WBA) across the nation and dozens throughout California. These WBAs are specially trained and dedicated to supporting women’s financial success.  

Legends, a global premium experiences company, represented Bay FC in sourcing and negotiating the partnership with PNC. 

Bay FC kicks off its inaugural season in March 2024 at PayPal Park in San Jose. Tickets are now on sale for Bay FC’s inaugural season and can be purchased at BayFC.com along with the latest merchandise. Fans can also follow @wearebayfc on social channels for more exciting announcements to come. 

About Bay Football Club  

Bay Football Club (Bay FC) is the new women’s professional soccer franchise representing the Bay Area and the 14th team to join the National Women’s Soccer League (NWSL). Bay FC was established in April 2023 and co-founded by USWNT legends Brandi Chastain, Leslie Osborne, Danielle Slaton, and Aly Wagner in partnership with global investment firm Sixth Street and an investor group of leading tech, business and sports executives. Sixth Street’s investment is the largest institutional investment to date in a women’s professional sports franchise. Bay FC is changing the face of women’s soccer as we know it. Beginning play in the 2024 season, we are building a squad that will play the beautiful game with power, passion, energy and creativity. Tickets are now on sale for Bay FC at https://bayfc.com and fans can follow Bay FC’s social channels (@wearebayfc) for the latest news, merchandise and events. 

About PNC 

PNC Bank, N.A., is a member of The PNC Financial Services Group, Inc. (NYSE: PNC). PNC is one of the largest diversified financial services institutions in the United States, organized around its customers and communities for strong relationships and local delivery of retail and business banking including a full range of lending products; specialized services for corporations and government entities, including corporate banking, real estate finance and asset-based lending; wealth management and asset management. For information about PNC, visit www.pnc.com/.