Bay FC will celebrate the Bay Area’s vibrant Latino communities with special giveaways, performances, merchandise and more as Gotham FC visits PayPal Park.
SAN FRANCISCO (Sept. 17, 2025) – Bay FC today announced an action-packed Latino Heritage Night celebration on Sunday, Sept. 21 at 5:30 p.m. PT, when the club takes on Gotham FC in San Jose, presented by Visa. The night will kick off with the first 5,000 fans through the gates receiving an exclusive Bay FC keychain, courtesy of Visa, Bay FC’s Founding Partner. Throughout the night, Bay FC will power an expanded FanFest with activations celebrating Latino heritage and culture across the Bay Area. Bay FC encourages all supporters to arrive early to participate in Sunday’s unique matchday experiences, which include:
- Special Entrance: San Jose-based group Mariachi Tapatio will perform outside PayPal Park ahead of the match, welcoming fans into the stadium with traditional Mariachi music. A lowrider from Blvd Bombs Car Club will be on display alongside the performance.
- Gate Giveaway: The first 5,000 fans in attendance will receive a Bay FC x Latino Heritage Night Keychain as they enter the stadium, while supplies last.
- FanFest Rebrand: Bay FC’s pre-match fanfest will be re-branded as “Plaza del Bay FC,” and feature a collection of local Latino performers, including vocalist Ysenia Martinez, who will also perform the Star Spangled Banner prior to kickoff, San Francisco native La Doña, Presentation High School Folklorico, Tamborazo Los Kachoorros, and the Latina Coalition of Silicon Valley.
- Halftime Performance: Performers from San Jose-based dance academy Grupo Los Laureles Folklórico return to PayPal Park and perform on the pitch at halftime. The group featured prominently at last season’s Latino Heritage Night match.
- Special Merchandise Collection: An all-new Latino Heritage night T-Shirt and Hoodie will be available for purchase exclusively at Sunday’s match. Designed by San Francisco-based artist Rose D’Amato, 10% of proceeds from sales of the special items will benefit the Latina Coalition of Silicon Valley.
- Bay FC Partner Activations: Bay FC’s corporate partners will be providing fans with the ultimate entertainment, including:
- Visa – Add your handprint or name to our community wall to celebrate Latino culture and help create a vibrant symbol of unity and belonging in soccer.
- Sutter Health Soccer Darts – Fans will have the opportunity to show off their soccer skills and earn giveaways like new jersey-themed co-branded socks and other itemsMobile Mammography Vehicle: Attendees will have the opportunity to learn about breast cancer preventative health measures ahead of Breast Cancer Awareness Month.
- Meriwest Credit Union Spin to Win – Fans will have the opportunity to win Bay FC-branded stress balls and other giveaways.
Kickoff for this Sunday’s contest vs. Gotham FC is set for 5:30 p.m. PT, with gates opening to fans at 3:30 p.m. PT. The match will be broadcast live on ESPN 2. Tickets remain available at BayFC.com/tickets.
As a global leader in digital payments, Visa has partnered with Bay FC as the club’s Official Payment Services Provider, a proud kit sponsor, and serves as the presenting partner for Latino Heritage Night. At the heart of the partnership is direct financial investment in local youth and current Bay FC players, with a focus on financial equity, leadership, education, and community development across the Bay Area. This includes supporting Bay FC’s launch of an all-girls soccer league as part of Bay FC’s partnership with Boys & Girls Clubs of San Francisco. With Visa’s support, Bay FC’s partnership with Boys & Girls Clubs of San Francisco for Latino Heritage Night is part of a broader effort to address challenges identified in recent research, which found that young and teenage Latina girls across the Bay Area participate in soccer at lower rates than their peers. As part of Sunday’s match, Bay FC and Visa will host Boys & Girls Clubs of San Francisco members for an elevated VIP match day experience.
Visa also played a pivotal role in Bay FC making history, serving as the official sponsor of The Show at Oracle Park, where Bay FC set an all-time attendance record for the largest crowd at a professional women’s sporting event on August 23, 2025, drawing 40,091 fans to Oracle Park.
“Visa’s commitment to Bay FC, promoting gender equity, and growing soccer across the Bay Area has been a game changer for our club and our growth,” said Bay FC CEO Brady Stewart. “This partnership doesn’t just empower our current players—it sets the stage for future talent to succeed on a level playing field. Together, we’re not just talking about change and making history—we’re actually making it happen.”
About Bay Football Club
Bay Football Club (Bay FC) is the women’s professional soccer franchise representing the Bay Area and the 14th team to join the National Women’s Soccer League (NWSL). Bay FC was established in April 2023 and co-founded by USWNT legends Brandi Chastain, Leslie Osborne, Danielle Slaton, and Aly Wagner in partnership with global investment firm Sixth Street and an investor group of leading tech, business and sports executives. Sixth Street’s investment is the largest institutional investment to date in a women’s professional sports franchise. Bay FC is changing the face of women’s soccer as we know it. Beginning play in the 2024 season, we are building a squad that will play the beautiful game with power, passion, energy, and creativity. Tickets are now on sale for Bay FC at https://bayfc.com and fans can follow Bay FC’s social channels (@wearebayfc) for the latest news, merchandise, and events.
