Update to Top-Selling Line in Each of the Club’s First Two seasons Highlights Bay Area Communities from All Nine Counties and the Region’s Iconic Visual Feature
SAN FRANCISCO (Sept. 4, 2026) – Launching today, Bay FC has collaborated with 9 COMMONS on an all-new edition of the club’s best-selling Fog Merchandise Collection. An evolution of previous iterations of the popular line from the club’s first two seasons, the all-new collection continues to showcase the iconic feature of the region’s climate and visual identity and highlight the Bay Area’s nine counties. All four items are available beginning today, both in-stadium at PayPal Park as Bay FC takes on the Kansas City Current and at Shop.BayFC.com.
A cap, hoodie, short-sleeve tee and sweatpants are available, giving fans the opportunity to rep Bay FC and show off their Bay Area pride from head to toe. The 2026 Fog Collection will be released with two “drops,” with today’s launch, and a secondary launch in collaboration with Official League beginning Sept. 20, offering fans a premium and standard option.
The 2026 Fog Collection features new, visual imagery to illustrate the iconic Bay Area visual and showcase its connection to all nine Bay Area counties, listed at the base of the design. Four words don the clothing items: passion, speed, hustle, and energy, representing the values shared by Bay FC’s club community and shown on the pitch by the club’s players every week.
The collection was designed in collaboration with 9 COMMONS, a New York-based fashion brand focused exclusively on women’s sports and being a vehicle for belonging, innovation, and access. The Fog Collection reflects both that opportunity and the growing convergence of fashion, culture, and fandom. Each year, the organization commits 9% of net proceeds to expanding access to play for the next generation of athletes. Bay FC is the second women’s professional team to collaborate with 9 COMMONS, joining the WNBA’s Indiana Fever.
9 COMMONS will activate at Bay FC’s match tonight as the club welcomes the 2025 NWSL Shield winning Kansas City Current to PayPal Park. Fans in attendance can answer to prompts to share their stories of how sports have impacted their daily lives at 9 COMMONS station in FanFest. Participants, as well as in-stadium purchasers of the Fog Collection on matchday will receive a limited-edition Bay FC x 9 COMMONS poster, while supplies last. Kickoff for tonight’s match is set for 7 p.m. PT, and tickets remain available at BayFC.com/tickets.
